Study of People's Willingness to Pay for Disasters Risk Reduction Measurements in the City of Maku

Abstract

Abstract Background: Nowadays disaster risk reduction initiative is the dominant approach in disaster management. Such as other initiatives, this approach need to be financed by government, people all by both of them collaboration. Thus this study's research question is to estimate the wiiling to pay of Maku county households for disaster risk reduction activities. Method: Required data were collected via field survey by researchers made questionnaires that its validity and reliability had been checked. Sample size was estimated by cocrane formula (n=381). For removing design effect we doubled sample size. Clustered sampling used for sampling and 800 head of households at Makou county selected. In order to estimate the amount the households willing to pay, Contingent Valuation Method (CVM) with open-ended question type was used, and the Regression Model was utilized to analyze the effective factors on the willingness. Results: The findings indicated that the amount people willing to pay were 537.97 and 1600.47 thousand Tomans in the cases of facing disasters and accidents, respectively. Analysis of the effective factors showed that the building sturdiness condition, building insurance, income, level of education, having the experience of facing a disaster for 30 days, gender and marital status have meaningful effects on the willingness for Makou households to pay when facing disasters and accidents. Conclusion: Maku's households willing to pay for disaster risk reduction was considerable and it is an important issues. Local governers and disaster risk reduction responders should plan for their financial contribution. Keywords: Disaster, Risk reduction, Willingness to pay, Contingent Valuation