Analysis of the situation of formulation of strategic planning, challenges, and performance strategies based on strategic planning in Tabriz pharmaceutical companies -mixed method (quantitative-qualitative)

Abstract

Introduction:With strategic thinking, organizations take the initiative and instead of reacting to actions; They determine their own destiny and take control of the future. Strategic perspective leads to increasing companies' awareness of external threats,better understanding of competing company strategies, and overcoming external threats by being aware of their capabilities and strengths. Aim: The aim of this study is to analyze the situation of how to develop strategic planning, challenges and performance strategies based on strategic planning in Tabriz pharmaceutical companies. Materials and Methods: In a qualitative approach study through semi-structured interviews in a focused group discussion, the experiences of mid level managers of pharmaceutical companies regarding the status of strategic planning, challenges and performance strategies based on strategic planning were examined. Participants in the study were mid level managers of Zahravi and Dana and Shahid Ghazi pharmaceutica factories, and sampling continued until data saturation. A focus group discussion was held with 14 managers of these factories. Data were analyzed using schematic content analysis. Results: From the analysis of interviews, 320 open codes were extracted in three general categories as well as 11 subcategories was extracted. Discussion and Conclusion: Based on the analysis of managers' experiences, it was found that the main factor in the success or failure of the strategic plan are senior managers, so it is necessary for managers to be aware of the strategic plan and understand its importance.